Some business partnerships are a match made in heaven. Babyface and L.A. Reid are perfect together as a team of producers and music manager. Snoop and Dr. Dre blend perfect together when it comes to rhymes and production. There is another team that is taking the world by storm in the music industry right now and this is Jay Z and Desiree Perez.
Many people not know of Desiree Perez, but it will only be a matter of time. So far her work has been speaking volumes. The people that have the inside track are well aware of just how valuable she is to the Tidal organization. She has been able to carve out a place for herself as one of the best negotiators for deals involving artists. Beyonce has gotten more exposure with her Formation tour. Rihanna has inked a great deal with Samsung. Music fans could caulk this up as two lucky scenarios that were completely unrelated. The smart music fan knows that there is someone in place that is helping these stars get the most for their money. This someone is Desiree Perez.
The people that are close to her will often refer to her affectionately as Dez. She is the right hand for Jay Z and the Tidal brand that has managed to finally start competing successfully with so many other music streaming services.
Pandora and other apps like iHeartRadio are free. Right off the bat that makes it hard for those companies that are trying to actually sell premium music streaming services. Jay Z felt like he had something that was going to be a premium service that people wanted. That is why he continued to promote the business, and Dez Perez was the perfect partner for getting the business in the right place.
Desiree Perez is getting people to take notice of Tidal. Jay Z is getting people to move their memberships from one music streaming service to the Tidal franchise. He has managed to get people interested in what he is doing with Tidal. Many people are finding out about Tidal because more people are starting to talk about this company. It has become the best thing around for people that want exclusive content. There are some people that do not care about exclusive content, but there are some music fans that want the new music right away. Perez has capitalized on this.