Luiz Carlos Trabuco is the CEO of Brazilian private bank Bradesco and they are one of the industry’s heavyweights who compete for market leadership in their segment of the national financial picture. Trabuco, as he is called by friends and business associates alike, has led them since he succeeded Márcio Cypriano in 2009. He is well versed in the business culture of Bradesco which has evolved over the years and he has been instrumental in creating portions of it as will be demonstrated.
Trabuco has served in various high-level capacities as he has grown and developed over the years. He is a shining example of their continuity and renewal system that Bradesco has employed in top executive positions. His time spent leading Marketing, Insurance, and Pensions is noteworthy as he has learned a vast array of financial skills over the years which serves him and Bradesco very well.
The position of bank clerk is where Luiz Carlos Trabuco got his start with Bradesco in 1969. For two years he served them in his hometown of Marília, which happens to be the place of Bradesco’s founding. His front line experience as a clerk would give him a unique perspective in later years when he came into high leadership positions.
The University of São Paulo is where Trabuco pursued his higher education and he received a degree from the Faculty of Philosophy, Science, and Letters. It is an anomaly among high ranking executives as most set out on a course that ends with Business or Finance degrees.
A modern sensitivity to business practices was displayed by Trabuco when he initiated a historic reform of Bradesco’s marketing systems. He established for the first time a relationship with the financial press and allowed for publicity efforts. This brought Bradesco up to date with current business norms and helped increase their brand awareness and public exposure.
The CEO position of a major bank like Bradesco comes with a weight of responsibility and Trabuco handles it with grace. Top financial and political figures look for his opinions and statements about finance, banking, and market conditions. Some of the country’s largest financial projects are completed with Bradesco’s help and the decisions put forth by Trabuco are of the greatest importance. This responsibility has been shouldered by him for eight successful years.
Trabuco assumed the responsibilities as Bradesco’s CEO during a challenging time in their history. They had recently lost market leadership to a rival and the Great Financial Crisis was taking its toll in Brazil and the world. Luiz Carlos Trabuco provided a steady hand and helped them through with a renewed focus on customer service and organic growth. However, market leadership was still in the back of his mind and in 2015 he engineered an amazing deal.
Bradesco’s acquisition of the Brazilian branch of HSBC was instrumental for catapulting them back into the fray for market leadership. It was the largest such deal of the year and it earned Trabuco a prestigious award from DINHEIRO. He was named as the Entrepreneur of the Year in Finance as a result of this mammoth deal. Bradesco added to their bottom line with one master stroke what would have taken six years of organic growth to achieve.
The mannerisms of Luiz Carlos Trabuco are such that he avoids ostentatious displays of wealth and success. He is soft-spoken and quick with a wide smile to put people at ease. He is also married and the father of three children and has dedicated his working career to Bradesco despite serious talk that he would become Brazil’s finance minister. He has declared his intention to remain with Bradesco as that’s where his heart is.
Visit bradescori.com.br for more details about Luiz Carlos Trabuco.