Managing Your Company’s Online Reputation for Better Profits

Online reputations are a crucial element to a business. A reputation can be built on positive online reviews, but it can be damaged by them as well. It can take a company months to rebound from negative reviews or press. Online reputation management is a must to help with a crisis or maintain a good reputation online.

A bad reputation can cost a company money, sometimes in the millions. Take the case of United Airlines and how they did not serve a customer well. David Carroll saw how the airplane loaders were not handling his guitar well. When it came up damaged, he tried to reach out to the company and get it fixed. He didn’t receive the response he wanted, so he wrote a song and it damaged the company’s profits. Their stocks plummeted and the public reacted.

Online reviews can have an even larger impact in the long run. Studies have been conducted on review sites like, Yelp. Positive reviews can slowly increase the profits of a business, but the negative review can accomplish the same thing. A company needs to pay attention to their online reputation and how it affects their business. If their is a problem with their reputation, a company needs to figure out the source of the issue. That may not be easy. A company may need to hire reputation management consultants that specialize in online reputation management. They train and work in the field of search engines, review sites, and social media.

Ways to fix bad reviews can be as simple as making sure customers are happy before they leave. Do not let them leave if they have an issue, because it can lead them to posting negative info about your company online through a review or social media. Also, make sure your employees feel happy and satisfied. Any employee unhappiness can translate over to the customer being unhappy.

Negative reviews may sometimes be unavoidable. Companies, like The Search Fixers, specialize in online reputation repair services. They also help in search engine optimization, which means they try to make sure the positive information is the top result. Don’t let your company suffer because of one bad transaction.


Duda Melzer Is Ready For His First Public Test As CEO Of RBS Group

Duda Melzer will make his way to Santa Catarina for a business conference where he will engage in a spirited conversation about business leadership techniques. Leadership is often noted as the single defining factor that prevents good companies from becoming great. Duda has been groomed his whole life to be great, and this article explains how he came to this point in his career.

#1: Duda Is Part Of The Family

RBS Group is a family-owned and operated company that works in communications in Brazil. He graduated secondary school, we to university and began work at RBS Group in management. He was asked by the family to come up through the company like anyone else, and he proved himself over eight years before being named president.

#2: Duda Learned The Executive Lifestyle

Melzer was trained by other family members in the executive lifestyle, and he saw every part of the company as he worked in the executive suite. He is quite uniquely-qualified to serve as CEO because of his upbringing in the firm. Duda’s career has been growing to this point, and now he must take over.

#3: The Discussion On Leadership Is Vital

A discussion on leadership techniques will reveal what Duda believes about leading his own firm. He is a strong man who has been tested several times over the past decade, and he is now in a position to aid other leaders who require proper information about leading their companies to a brighter future.

Duda Melzer is one of the premiere leaders in his industry, and he will take over a company with 6000 employees that requires the gentle hand of a new leader. His is a modern man who will relate to his modern employees, and he will reveal a portion of his plans for the future while engaging in a lively debate.